Marketing Luxury Customer Experience
Code UE : USII17
- Cours
- 3 crédits
Responsable(s)
Jean-Michel RAICOVITCH
Public, conditions d’accès et prérequis
- Bachelor’s Degree holder or equivalent
- 3 years of professional experience
- Proficiency in English: (TOEFL IBT 90 or IELTS: 6.5 or TOEIC 800)
- This module is in the MBA study track: Fashion Management
L'avis des auditeurs
Les dernières réponses à l'enquête d'appréciation pour cet enseignement :
Objectifs pédagogiques
- To build identity, events, and relationships within the specific context of the luxury sector.
- To deploy a 360-degree digital communication strategy, incorporating the role of influence communication
- To design events that align with the brand image.
- To plan an event from A to Z, taking into account logistics, budget, and creative aspects.
- To explore the emotions and feelings experienced by a customer before, during, and after purchasing a luxury product, both online and offline.
- To define merchandising as a key player in this "customer journey," examining new in-store practices that reinvent the luxury brand experience at the point of sale.
- To explore new digital experiences and AI innovations offered by luxury brands.
Contenu
This module gains a comprehensive understanding of global distribution and new concepts for the development of luxury brands internationally.
Modalité d'évaluation
- Contrôle continu
- Projet(s)
Cette UE apparaît dans les diplômes et certificats suivants
Chargement du résultat...
Intitulé de la formation |
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Intitulé de la formation
Executive MBA - Master of Business Administration
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Lieu(x)
Package
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Lieu(x)
Paris
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| Intitulé de la formation | Type | Modalité(s) | Lieu(x) |
Contact
Voir le calendrier, le tarif, les conditions d'accessibilité et les modalités d'inscription dans le(s) centre(s) d'enseignement qui propose(nt) cette formation.
Enseignement non encore programmé
Code UE : USII17
- Cours
- 3 crédits
Responsable(s)
Jean-Michel RAICOVITCH