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International Corporate Strategy

Code UE : US173S

  • Cours
  • 4 crédits

Responsable(s)

Anne-Gaelle JOLIVOT

Public, conditions d’accès et prérequis

Master 2 in International Business and Corporate Development (MR13403A) or Master 2 in E-Business and Digital Marketing (MR11802A)

Objectifs pédagogiques

The course is dedicated to the understanding of the strategic conduct of an organization, through a survey of the concepts used in strategic management, together with the various tools and models used in any practical situations to solve complex management issues. This course will also develop students' knowledge and culture about international business practices in terms of growth, competition and value creation. Students will be asked to prepare short presentations of academic papers or case studies pertaining to the various themes and will present their work to the class, in order to develop their communication and argumentation skills.

Compétences visées

At the end of the course, students are expected to:
  • Develop an ability to identify key strategic issues through the lens of relevant strategic tools or models
  • Formulate recommendations for any organization, based on the exploitation of those various tools and concepts.

Mots-clés

Contenu

  • What is strategy? Mission and objectives. Introduction to the strategic management process.
  • Analyzing the environment / industry / competition structure
  • Understanding internal capabilities
  • Defining a choice of business strategy
  • Building new business models, creating new frontiers
  • Corporate strategy and diversification
  • Focus on international Strategies
  • Focus on Merger and Acquisition, Alliances and Partnerships

Modalité d'évaluation

Individual and Group work, Class participation.
 

Cette UE apparaît dans les diplômes et certificats suivants

Contact

Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux
Voir le site

Voir le calendrier, le tarif, les conditions d'accessibilité et les modalités d'inscription dans le(s) centre(s) d'enseignement qui propose(nt) cette formation.

Enseignement non programmé s'il s'agit d'un diplôme, d'un certificat ou d'une UE ou enseignement qui ne fait jamais l'objet d'une programmation s'il s'agit d'une UA ou d'une US (le code formation commence alors par UA ou US).