Business Model Evolution & Strategic Marketing
Code UE : USM312
- Cours
- 4 crédits
Responsable(s)
Jean-Michel RAICOVITCH
Stéphane BOURLIATAUX-LAJOINIE
Public, conditions d’accès et prérequis
Master in Management MIM M2 group: e-Business and Marketing
Objectifs pédagogiques
The M1 E-business course is focusing on the digital transformation of the business. Digital technologies have an impact on traditional businesses and allow the development of new on-line businesses who can reach very simply global markets and challenge or jeopardize traditional players.
This course is investing the evolution of business models and the link with strategic marketing. Key Consulting players summarize the business evolution via a simplified vision, i.e. from product, to services, to platforms. Industry frontiers are blurring; Company activity portfolio can evolve rapidly. Thus, the revenues streams, allocated resources, required investments and operating costs must be revisited.
This course will provide to the students a better grasp on the ongoing evolutions.
The objectives of this course are to understand:
- Origin and features of digital transformation,
- Development of global new players from the high-tech industry,
- Traditional corporation models and emerging corporation models,
- Role of the platforms
- Impact on traditional businesses with a focus on different industries,
- Impact on company’s organization,
- Impact on management,
- Required skills and competences from HR point of view.
This course is investing the evolution of business models and the link with strategic marketing. Key Consulting players summarize the business evolution via a simplified vision, i.e. from product, to services, to platforms. Industry frontiers are blurring; Company activity portfolio can evolve rapidly. Thus, the revenues streams, allocated resources, required investments and operating costs must be revisited.
This course will provide to the students a better grasp on the ongoing evolutions.
The objectives of this course are to understand:
- Origin and features of digital transformation,
- Development of global new players from the high-tech industry,
- Traditional corporation models and emerging corporation models,
- Role of the platforms
- Impact on traditional businesses with a focus on different industries,
- Impact on company’s organization,
- Impact on management,
- Required skills and competences from HR point of view.
Contenu
Digital transformation
- Disruption and impact on different industries
- Traditional and Emerging Corporation models
- Understanding the Platforms
- Business Models evolution
- Industry Business cases
- Different stakeholder’s vision: Investors, Top Management, Strategic Team and Strategic Marketers
- Partnership strategies
- Organizational and HR skills evolutions
- Disruption and impact on different industries
- Traditional and Emerging Corporation models
- Understanding the Platforms
- Business Models evolution
- Industry Business cases
- Different stakeholder’s vision: Investors, Top Management, Strategic Team and Strategic Marketers
- Partnership strategies
- Organizational and HR skills evolutions
Modalité d'évaluation
- Contrôle continu
- Examen final
Bibliographie
- Ruth P. Stevens (Author), Theresa C. Kushner (Author) : B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth P. Stevens (Author), Theresa C. Kushner (Author)
Cette UE apparaît dans les diplômes et certificats suivants
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Intitulé de la formation |
Type |
Modalité(s) |
Lieu(x) |
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Intitulé de la formation
Master Droit, économie et gestion mention marketing, vente Parcours E-Business and Digital Marketing
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Lieu(x)
Package
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Lieu(x)
Paris
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Intitulé de la formation
Diplôme d'établissement Master of Science in Management Parcours E-business and digital marketing
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Lieu(x)
Package
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Lieu(x)
Paris
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Intitulé de la formation | Type | Modalité(s) | Lieu(x) |
Contact
Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux
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Enseignement non encore programmé
Code UE : USM312
- Cours
- 4 crédits
Responsable(s)
Jean-Michel RAICOVITCH
Stéphane BOURLIATAUX-LAJOINIE
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